How to Start a Small Business Selling Pressed Flower Art
How to Start a Small Business Selling Pressed Flower Art
Pressed flower art captures the delicate beauty of nature in a timeless, elegant way. From framed wall pieces to bookmarks and greeting cards, these handmade creations are loved by nature enthusiasts and art collectors alike. If you’re passionate about flowers and crafting, here’s how to turn your hobby into a small business.
1. Understand Pressed Flower Art
Pressed flower art involves flattening flowers and leaves between absorbent paper under pressure to preserve their natural colors and shapes. Once dried, they’re used to create artwork, stationery, jewelry, and home décor. This art form combines patience, design sense, and love for nature.
2. Gather and Press Flowers
Choose thin-petaled, naturally flat flowers like pansies, daisies, or ferns. Avoid thick, juicy blooms such as roses unless you split them into thinner layers.
You can press flowers using:
- A traditional flower press (best for consistent results)
- Heavy books with absorbent paper
- A microwave flower press (for faster drying)
Store pressed flowers in a cool, dry place inside parchment or tissue paper to protect them from humidity.
3. Create Your Designs
Arrange pressed flowers on acid-free paper or card stock. Use tweezers for precise placement and minimal handling. Try making small items like bookmarks, gift cards, or framed compositions to start.
Experiment with different backgrounds—white, kraft, or watercolor paper—to find your signature aesthetic.
4. Turn Your Art into Sellable Products
Once you’ve created a few designs, scan or photograph them in high quality. You can sell:
- Original handmade pieces
- Printed reproductions (cards, prints, stickers)
- Customized orders (wedding or memorial keepsakes)
Adding personalization—like customer names or favorite flowers—helps increase value and appeal.
5. Build an Online Presence
Set up a store on Etsy, Shopify, or social media platforms.
Include clear photos, close-ups of floral details, and short videos of your process. Use relevant keywords like pressed flower art, botanical prints, eco-friendly gifts, and nature-inspired decor to boost visibility.
6. Brand and Market Your Business
Your brand story matters—share how you collect flowers, your creative process, and what inspires your art.
Post regularly on Instagram, Pinterest, and Facebook. These platforms are ideal for visual products.
You can also collaborate with wedding planners or eco-friendly gift shops to expand your reach.
7. Package and Ship Safely
Pressed flower art is fragile. Use rigid mailers, cardboard backing, and moisture absorbers (like silica gel packets) to protect items in transit. Add a thank-you card or care instructions to leave a lasting impression.
8. Keep Innovating
Experiment with new layouts, frame materials, and presentation styles. Keep an eye on seasonal flowers and trends in botanical art. Small innovations can make a big difference as your brand grows.
Preserve Beauty with the Right Tools
If you want to achieve vivid colors and perfect shapes for your pressed flowers, using the right tools is essential.
The Wisedry Flower Press Kit helps you press flowers evenly and efficiently while retaining their natural color.
It’s perfect for beginners and small business owners who want professional results with minimal effort.
Start your journey today—preserve nature’s beauty, share your art, and grow your creative business.